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Felesia McDonald - Owner

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Felesia's Story

Felesia McDonald is a web and UX designer, AI consultant, and design manager dedicated to making digital experiences smarter and more efficient. With a passion for AI-powered solutions, she helps businesses streamline workflows, automate tasks, and enhance user experiences. She has worked with major companies like Sherwin Williams and Optum, leading projects that optimize digital platforms and improve user engagement.
 

As the founder of iWebDesign360, Felesia specializes in AI consulting, automation, and web design, helping businesses embrace AI to improve efficiency. She has built e-commerce websites, corporate platforms, and AI-enhanced digital experiences that drive results. Notably, she led the redesign of LockHaven University’s marketing website, saving the university $1.9 million in its first year post-launch. At Sherwin Williams, she led the redesign of the "Color Confidence" feature, which helped customers confidently select and purchase paint online during the COVID-19 pandemic. At Optum, she leads a team of designers focused on improving healthcare experiences, guiding them in creating intuitive and impactful digital solutions.
 

Felesia is also an educator and mentor, dedicated to making UX design and AI more accessible. She taught UX design at Kent State University for nine years . Through iWebDesign360, she introduces entrepreneurs and business owners to AI tools, automation, AI-enhanced research, and content creation—helping them streamline operations and expand their digital presence.
 

Beyond consulting and education, Felesia is a children’s book illustrator who has used AI to create stunning visuals for books like Joey Wants to Sing and Zaya, the Tech Geek. She also designs AI-generated art for home decor, apparel, and creative projects, pushing the boundaries of AI in storytelling and design.
 

Whether she’s designing seamless digital experiences, teaching AI strategies, or helping businesses automate workflows, Felesia is committed to making AI work for people—not the other way around.

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Felesia, Tech Geek - World Usability Day 2024
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